Instinctif Partners Greater China-PR,PR Agency,brand reputation,training,brand management,branding
About Us

We are an international business communications consultancy - a partnership - specialists in reputation, influence and engagement. Headquartered in London, we have 450 employees and 15 offices worldwide. We entered China in 2004,  with over 40 professionals across Beijing, Shanghai and Hong Kong. We service public and private companies across multiple sectors, including financial services, technology, healthcare, property and consumer goods. Our work is designed to inform your audiences, including potential employees, customers, business partners and the media, manage issues, and bridge divergent stakeholder needs with an aim of building trust and business value.

Greater China
  • Strategic Media Relations

    Provide strategic communication solutions to maintain media relations and improve the effectiveness of public relations  

  • Brand Reputation and Event Management

    Develop tailor-made communication plans and organize all kinds of brand activities through creative planning to establish positive brand image and increase market awareness 

  • CEO Branding and Corporate Positioning

    Develop a compelling narrative to establish corporate positioning and establish management profile

  • Financial PR and Investor Relations

    Leverage effective communication to boost the confidence of shareholders, investors and the public towards the company 

  • Crisis and Issue Management

    Develop a crisis management plan to reduce any negative influence and reverse poor brand image

  • ePR and Digital Marketing

    Provide integrated strategies for online and new media communication

  • China Market Entry Strategy

    Conduct professional market evaluation and analysis to help overseas company to enter the Chinese market 

  • Media Training

    Improve the media handling and crisis management skills of spokesmen and executives of the company

  • Business Matching and Fundraising

    Identify suitable business partners for business cooperation and seek for potential investors to support business development

  • Government Relations

    Build a bridge between the company and government to establish relevant dialogue 

  • Market Intelligence and Research

    Provide industry information and insightful market analysis for clients

  • Film & Motion

    Visit to find out more about our Film & Motion unit

Professional Team
  • PR Awards – Campaign of the Year (Bronze Award) (Razer IPO Campaign)
  • SABRE Awards Asia-Pacific - Gold SABRE Awards for the Capital Markets Communications (Razer IPO Campaign)
  • Gold Winner of Professional Services Awards - Brand Consulting
    (Late 2015 - 2016, DuPont Crop Protection project)
  • Asia-Pacific Excellence Awards "Relaunch" Category - Awarded
    (Late 2015 - 2016, DuPont Crop Protection project)
  • Asia-Pacific Excellence Awards "Best Use of Film and Video" Category - Shortlisted
    (New World Construction stakeholders communication project)
  • Public Relations Excellence Award by Asia Weekly
  • Instinctif Partners Awarded "Best Communications Consultancy Firm - Hong Kong" in 2015 APAC Insider Business Awards
  • Bronze Award of The Best Employee Engagement / Internal Communications from The PR Awards Hong Kong(BAT Internal Communications PR Service)
  • SABRE Awards Gold Nominee – Retail Sector
    (Timberland Earthkeepers 2011 Program)
  • Top 10 Public Relations Agencies of 2009 Awarded by Marketing Magazine
    Via Customers Satisfaction Vote
  • Asia Pacific PR Awards Public Affairs Certificate of Excellence
    (Tsuen Wan Adventist Hospital Extension Project)
  • Shanghai Bi-annual PR Awards Best Management Award
    (Evian Jean Paul Gaultier Bottle Launch Party)
  • PR Awards from China International Public Relations Association Silver Award
    (Park Place Retainer)
  • PR Awards from China International Public Relations Association Finalist Award 
    (Marketing and promotion of the animated film “Sparkling Red Star”)
  • Bi-annual Shanghai Excellence PR Awards Best Execution Award (Ferrari Store Launch)
  • Bi-annual Shanghai Excellence PR Awards Finalist Award (Park Place Retainer)
  • Asia Pacific PR Awards Corporate Communication Short-listed Finalist (MLC Community Day)

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