Instinctif Partners Greater China-PR,PR Agency,brand reputation,training,brand management,branding
"Transform IT, Transform Your Business” - 2014 Red Hat Forum in Beijing

Date: October 21, 2014


"Transform IT, Transform Your Business" - 2014 Red Hat Forum was held in Beijing on Oct 21. Red Hat executives, customers and partners from Intel, Dell, Lenovo, Huawei, CFFE and China Unicom together with other IT professionals, analysts and media attended the event.


Instinctif Partners was in charge of the media communication part of the forum. Leveraging on our close relationship with IT, B2B and vertical media, as well as well-known KOLs in this industry, we arranged 2 group interviews for Dr. Sen Ming Chang, President of Greater China and Alessandro Perilli, General Manager of Open Hybrid Cloud Program Office. Topic of the interview captured the core information and strategy of Red Hat. The interviewees had a heated discussion on the trend and future of Enterprise IT and how organizations could embrace open source and lead IT innovation with Red Hat's open hybrid solutions. The  event fully highlighted Red Hat's forward-looking industry leadership and its philosophy of open, flexible and user-oriented.




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