Date: September, 2015
In early September 2015, AGCO, a world-leading manufacturer and distributor focusing on agricultural equipment, announced the opening of its brand new manufacturing base in Changzhou. To date, AGCO has invested USD 300 million in factories in China.
To celebrate the grand opening of the new factory, Instinctif Partners invited over 20 key national trade media and local media in Jiangsu Province to witness the exciting moment in Changzhou. The second day, another press conference targeting over 20 key national business media and international media was organized by Instincif with the attendance of top executives of AGCO. Martin Richenhagen, Chairman, President and Chief Executive Officer of AGCO, Gary Collar, AGCO Senior Vice President and General Manager of Asia Pacific, and Fred Yang, AGCO Vice President and Managing Director of China, shared with media AGCO's global strategy and China market development plan during the conference. Totally 7 media, Reuters, Newsweek, China Business News, 21st Century Business Herald, The Economic Observer, Modern Weekly and Thepaper.com, took part in the one-on-one/group interview session with top management of AGCO to better understand the company's commitment to the market. Up to date, the project has already achieved over 80 original media reports with a total ad value of RMB 2,575,996.
At the same day, AGCO signed a memorandum of understanding (MOU) with Alibaba Group to start an"Internet-plus-Agriculture"crossover program. Gary Collar, AGCO Senior Vice President and General Manager of Asia Pacific, Fred Yang, AGCO Vice President and Managing Director of China, and Yu Xianghai, Vice President of Alibaba Group and Responsible Officer of Rural Taobao, attended the signing ceremony.