Date: Jun 3, 2016
Instinctif Partners assisted DuPont Crop Protection (DCP), a key business unit of DuPont, to hold its CSR Press Conference in Gaomi, Shandong. It has been another successful event after its Branding and IP Protection event held in March this year. A documentary named “Change” was released in which the recycling process of pesticide discharged packages was reproduced, kicking off the 2016 “DuPont Coragen Environmental Care Campaign”. The official launch of a new mobile online platform “VIP Growers Club” was also announced on the event. The PS Day training session this year was also held the same day to further educate the farmers to use pesticides safely & appropriately.
Instinctif Partners was responsible for the overall project management, including event planning and execution, media management, logistic preparation, etc. 20 Key national trade media and local general media were invited to attend the activities, among which three agricultural media took part in the media interview session and the local TV station also shot & reported the event.
In order to better enhance the influence of the project, Instinstif Partners also leveraged the official WeChat of DCP to carry on related content seeding and interactive campaigns for the whole week, popularizing the safe usage of pesticides.