Date: July 20, 2016
MONTAGUT held its 2016 “Dressing the New Gentleman” Fall Winter Press Day in Shanghai Industry Design Center recently. The brand presented the image and personal charm of “New Gentleman” through the onsite setting of innovative sharing working space. With the divided different 5 scenes, the models vividly demonstrated different living attitude of “New Gentleman” in real life during different hours with unique dressing styles to suit each occasions. Highlight of the event came when the surprise performance hit the crowd and guests were invited to interact with models for a close up chance to explore the new MONTAGUT Fall Winter 2016 collection. The attending guests experienced the refreshingly unique and prospective fashion event injected with bold and drama elements.
As long-term PR partner of MONTAGUT, Instinctif Partners assisted the brand with overall event planning and press management. We have been involved from the beginning, from program planning to press material drafting and consolidation, as well as key media and KOL invitation from Shanghai and other key cities around the nation, also we pitched several major TV, video sites and print media to interview with MONTAGUT vice president. We leverage the effective media management works to help the brand achieve impressive coverage of the event and new fall winter collection to ensure the new image of the brand is effectively communicated to targeted audience.