Date: January, 2017
As one of the world's leading professional recruitment specialists, Robert Walters released the 18th edition of its annual Global Salary Survey this year. Following the success of 2016 salary survey project, Instinctif Partners won the trust from Robert Walters to provide communication services again this year. By holding press conferences and media interviews in Hong Kong, Shanghai and Beijing, the brand awareness of Robert Walters and its salary survey report in Greater China region is further expanded among mass public and the recruitment industry, making more employers, human resource managers and employees understand the salary level in different industry sectors and the salary trend in 2017.
Mainstream business and general media and key trade media, such as Apple Daily, Hong Kong Commercial Daily, Hong Kong Economic Times, HRoot, Fortune Generation, Manager, People's Daily, China Daily, China News Agency and Xinhua News Agency, attended the press conferences in Hong Kong and Shanghai and published comprehensive and diversified in-depth reports on the survey.
So far, 127 pieces of in-depth media coverage have been generated. To achieve better communicating result, Instinctif Partners also pitched five media 1-on-1 interviews in Beijing and Shanghai for Zhou Lulu, Head of Beijing Office and Rachael Wang, Head of Suzhou of Robert Walters Greater China, and two TV interviews for Brett Rose, Director of Shanghai Office with ICS and CBN.