Instinctif Partners Greater China-PR,PR Agency,brand reputation,training,brand management,branding
The Launch of Bark Department, a Lifestyle Shop for Pet Lovers and Furry Friends

Date: March, 2017

Instinctip Partners organised an opening event for Bark Department, the pet oriented lifestyle shop, including media briefing, media interview, community group party, and KOL engagement. We proposed to client to invite media, pet influencers, pet community groups, and KOL to attend the events, so that they can feel the atmosphere in Bark Department. Thus, create awareness in the market and build WOM among the community so as to reach target audience of Bark Department.


Founded by a team of dedicated pet lovers, Bark Department is a pet-oriented lifestyle shop, providing a joyful and relaxing experience for pet lovers and furry friends alike. With its cosy ambience and high-quality lifestyle pet products, Bark Department is dedicated to growing the human-pet family bond. Besides, the Bark Department team’s pets will make occasional visits to the store, meaning that not only can pet lovers make new friends in Bark Department, but their furry kids can meet new buddies as well.


During the opening event, the Director of Bark Department, Amy, shared with the guest on the brand values, their mission, and design concept of Bark Department. She also introduced their signature products and exchanged ideas as a pet lovers with the attendees. The pet owners are impressed by the design and variety of the pet products, while their beloved furry kids enjoyed themselves in the store playing with pet toys and trying pet snacks and pet beds.



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