Date: October 2017
AGCO took part in 2017 China International Agriculture Machinery Exhibition with its Massey Ferguson brand of products displayed. It officially announced the launch of new editions of Massey Ferguson “Global Series” Tractors and Fuse® Connected Services ‘i-Nong’ APP on October 26.
As the long-term communication partner of AGCO, Instinctif Partners invited multiple national trade media and local journalists from general media to witness the unveiling of AGCO’s leading technological outcomes. We also arranged a group media interview and several video interviews for AGCO’s top management to make the media have a better understanding on the features of AGCO’s new products and ‘i-Nong’ APP, as well as AGCO’s development plan in China market. Dozens of video / print / online coverage were generated after the event, including many in-depth coverage, to further enhance the brand awareness.