Date: September 2017
TM Forum, the industry association driving digital business transformation of the communications industry, in partnership with the City of Yinchuan and ZTE, hosted the 2017 Smart City InFocus event in Yinchuan, China.
As the communication agency of TM Forum, Instinctif Partner provided overall media interview planning and media management for the client. We invited and accompanied 5 journalists from top national media to the event in Yinchuan, attending the Smart City Tour and the official press conference. We also arranged a group interview for the executives of TM Forum to leverage the media to elaborate to the public the content of City as a Platform Manifesto launched by TM Forum, which promotes the innovative ideas of developing a new city-scale data economy that drives sustainability and inclusivity by using digital platforms. What’s more, with wide distribution of the press release and media pitch that generated multiple clippings on leading papers and portals, we helped TM Forum to strengthen the company's visibility and built up a positive brand image in China.