China Plant Protection Information Exchange & Pesticide and Sprayer Facilities Trade Fair 2017 was held from November 22 to 24 in Nanchang, Jiangxi Province. DowDuPont Agriculture brings together the strengths of DuPont Pioneer, DuPont Crop Protection and Dow AgroSciences and made its first debut in the exhibition. On the occasion of the exhibition, DowDuPont Agriculture launched two new products: DuPontTM PexalonTM Pesticide and Dow AgroSciencesTM RinskorTM Herbicide. And the summit of precision agriculture ecosphere was also held by DowDuPont Agriculture.
As the PR consultancy of DowDuPont Agriculture CPPIE 2017, we were in charge of the booth design and setup, the creative planning and the production of the videos for the precision agriculture ecosphere summit and top management’s debut. During the one month before and after the exhibition, we were also responsible for the daily operation of their five WeChat accounts, including topic mapping, content feeding and creative planning & execution for WeChat interactive campaigns. A series of press releases were developed and distributed to trade media, including exhibition themed press release, new products launch and precision agriculture ecosphere forum themed press release. After the exhibition, we also received a wide range of news coverage.
DowDuPont is a holding company comprised of Dow Chemical and DuPont with three divisions in agriculture, materials Science and specialty Products. The Agriculture Division will offer a complete portfolio of products and technologies, and a robust pipeline of germplasm, traits and crop protection. The combined heritage and complementary capabilities of DuPont Crop Protection, Pioneer and Dow AgroSciences will make the future, intended Agriculture Company stronger, more competitive, and better equipped to deliver growth and value.