Date: March, 2018
As the long-term consultant of DONDONYA on public relations, Instinctif Partners organized a series of media tasting events in order to promote DONDONYA’s Donburi Senshuken Promotion 2017 - 2018. Following the original Donburi Senshuken Promotion, which has introduced four critically acclaimed donburi to Hong Kong customers since 2016, DONDONYA has extended the collaboration with for 2017-2018. In Feburay 2018, the media tasting event for “Kurotendon” from Kanagawa Prefecture was successfully held. The donburi is the best-selling tempura donburi of Hakone Tsukumo, a famous soba specialty restaurant in Kanagawa.
Media were invited to attend the media tasting event to savour the donburi. Junya Tagawa-san, chairman from Hakone Tsukumo, also paid a special visit and shared his inspirations on the donburi at the event.