Date: June, 2018
As the leading international trade association for the US hardwood industry, American Hardwood Export Council (AHEC) is committed to promoting sustainability through the environmentally friendly, low carbon American hardwood. The most important annual event of AHEC, the American Hardwood Export Council 23rd Southeast Asia and Greater China Convention, was successfully held in Xi’an from June 21st to 22nd 2018. Over 350 delegates and more than 50 AHEC member companies gathered in Xi’an to discuss new technology, innovative design and potential applications of American hardwood.
As the PR partner of AHEC, Instinctif Partners was responsible for their media communications and onsite event management. We invited leading trade media from Beijing, Shanghai and Xi’an to conduct in-depth reports, television interviews and group interviews. More than 90 pieces of coverage were generated through this media event. Just like the Qingdao event last year, the event was a victory for the AHEC brand.