Date: July, 2018
Sensirion is a leading manufacturer of digital microsensors and systems that provides customized high quality sensor solutions to customers worldwide. On July 31st, 2018, Sensirion launched the stable release of the particulate matter 2.5 environmental sensor – SPS30 at IoTE 2018 and successfully held a media roundtable to introduce its innovative products and technical advantages while sharing insights on the development of the sensor industry and its future prospects in China.
Instinctif Partners helped secured the attendance of nearly 20 tier-1 trade media, business media and Shenzhen-based local media that generated detailed media coverage with broad perspectives about the SPS30 PM environmental sensor. Key industry media such as Tech.sina.com, Eetrend.com and Dramx.com conducted in-depth interviews with global and local top management of Sensirion onsite. Through face to face communication, the media gained a better understanding of the brand and its new products which contributed to over 50 published pieces. Sensirion’s brand awareness in the China market was strengthened while its leadership image in the environmental sensor and flow sensor industry were also solidified.