Instinctif Partners Greater China-PR,PR Agency,brand reputation,training,brand management,branding
WorldFirst launches World Account in China

Date: June, 2018


As a fast growing FinTech business, WorldFirst combines the best in-class technology with its products and award-winning customer service to make it easier, cheaper and faster to manage money around the world. On June 21st, 2018, WorldFirst held a press conference in Shanghai to announce the launch of its new B2B cross-border financial product, World Account, for Chinese cross-border B2B companies.


Instinctif Partners invited over 30 leading finance, business, technology and general media from Beijng and Shanghai to attend the press conference and conduct interviews with the Country Manager of WorldFirst in China. Over 140 pieces of news coverage were generated for this event.




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