Date: July, 2018
Xeros Technology Group is a developer and provider of water saving technologies with multiple commercial applications. They attended the annual China International Laundry Industry Exhibition on July 18th, 2018 where they signed a licensing contract on site with Jiangsu SeaLion Technology Development, a wholly-owned subsidiary of the market-leading Chinese commercial washing machine manufacturer Jiangsu SeaLion Machinery. As their entrusted PR agency in the China market, Instinctif Partners advised Xeros throughout the event from strategic planning to on-site execution, including media RSVP and interview pitching, ceremony arrangement, TV shooting and social media engagement. The event resulted in around 50 pieces of news coverage, including in-depth pieces from top-tier general and trade media, i.e. Xinhua News Agency, China News Service, HC360.com.