Sun Hung Kai Properties

Since 2008 (ongoing)

We first helped the Sun Hung Kai Properties Group (SHKP) by launching a national media campaign in which SHKP's senior management and their delegates  met with the key media at a dinner in China.  We also provided the National China Media training in five key cities. We promoted SHKP's Hong Kong residential and shopping malls to mainland Chinese consumers through media tours.  In Shanghai, we helped them successfully manage an issue  - the negative media coverage related to Shanghai Arch, a high-end residential property located on the waterfront of the Huangpu River in the famous Bund area.